SAMSARA
LAVAGGI
MARKETING & BRANDING EXPERT WITH
GLOBAL AND CREATIVE SKILLESTS
Hello
👋🏼
I'm
Samsara Lavaggi
Marketing & Branding Expert
with Global and Creative Skillsets
A true global citizen with enriching experiences from eight different corners of the world. I'm a passionate storyteller and, as a top Master's graduate, I bring to the table 5+ of dynamic experience in marketing strategy, branding, market research, and creative design.
passion for creating memorable experiences.
My work is where art meets function, driven by a
About Me
It's a pleasure to meet you!
I'm a creative powerhouse with a diverse range of skills and passions, always striving to make a meaningful impact in the world. I thrive when surrounded by dynamic individuals and engaging in projects that stir emotions, create connections, and leave a lasting imprint.
My Big Four Traits
Adaptable Chameleon
My global adventures have shaped me into a resilient problem-solver.
I adapt to new environments with ease, constantly on the hunt for something new to learn.
Innovative
Imaginative Visionary
Creative
My analytical mind doesn't just see the world as it is, but imagines what it could be, constantly conjuring up unique solutions and transformative ideas for my projects.
Team Player
I champion collaboration. While capable of standing my ground independently, I thrive in the energy of a team. Building meaningful relationships is my forte, and
when it comes to my team, it's all in - I'm ride or die.
🫱🏽🫲🏼
I blend my innate creativity with design prowess to simplify complex narratives. This extends beyond mere design - it's about uncovering creative solutions and crafting compelling stories that resonate.
Creative Storyteller
NOTE
I am more than a list of accomplishments or a catalog of skills - as we all are. So while my resume can provide an overview of my professional journey, I encourage you to read between the lines to see the enthusiastic, personable, and dedicated individual I truly am.
Experience
Concierge & Sales Intern
Sotheby’s | Saint Martin | 2017
Assisted agents in various aspects of the property market, including property showings and the creation of marketing materials. Played a key role in helping manage rental properties, contributing to tasks such as tenant communication, and coordinating maintenance services. Developed a better understanding of the real estate industry.
Marketing intern
GroupLunch | Luxembourg | 2018
Assuming versatile responsibilities to boost the company's growth, I conducted strategic market research, identified target customers, competitors, and prevailing trends. This comprehensive approach served as a significant catalyst to inform our marketing strategies and sharpen the company's competitive edge.
Head of Marketing
Foozo | Luxembourg | 2022 - PRESENT
As the inaugural Head of Marketing, I established a comprehensive marketing strategy and defined brand identity, I implemented innovative strategies, spearheaded a creative rebranding process, and coordinated product development efforts. My holistic approach ensured a consistent brand image and seamless integration of marketing initiatives with business objectives.
Agency Operational Manager
American Marketing Association UT | Tampa, Florida | 2020 - 2021
Led a robust 30-member student agency, I delivered impactful marketing solutions to local businesses, catalyzing brand growth, and fostering a reputation of excellence within the community. As a key contact, I coordinated teams to achieve client goals and translated complex deliverables into actionable marketing strategies.
Vice President of Partnerships
American Marketing Association UT | Tampa, Florida | 2020 - 2021
As a liaison in the marketing sphere, I championed partnership initiatives, nurtured sponsorship relationships, and propelled the organization's growth. My knack for creative brainstorming, designing persuasive proposals, and securing ongoing internships crafted a network of reciprocal opportunities for the student members of the university chapter.
First-Year Experience Student Peer Mentor
University of Tampa | Tampa, Florida | 2018 - 2021
As the student mentor, I taught BAC 101 and 102 to a class of 27 to 32 first-year college students. I provided pivotal support during their academic transition, sharing insights and guidance. I effectively navigated campus resources and boosted engagement in programs and activities by 20%, ensuring a smooth and enriching introduction to university life.
Digital Marketing Manager
Vital Marketing | Tampa, Florida | 2018 - 2019
Supported clients in enhancing their brand identity and online presence, I created and shared engaging multimedia content. With a focused approach to industry research, I crafted customized marketing portfolios, while also managing the social media presence of seven diverse brands, ensuring consistent and dynamic engagement across platforms.
Education
IE Business School
MASTERS
Corporate Marketing & Communication
2021 - 2022
Honor Roll
Voted Most Innovative & Creative
Won Best Final Project Award
University of Tampa
BACHELOR OF ARTS
International Business & Marketing
2016 - 2021
BACHELOR OF SCIENCE
International Studies & Political Economy
Skills
Creative Brainstorming
Copywriting
Public Relations
Graphic Design
Partnerships & Sponsorships
Market Research
Project Management
Branding
Marketing Strategy
Softwares
Canva
Microsoft Office
Tableau
Chat GPT
SPSS
Adobe Apps
Google Drive
Portfolio
Over the course of my academic and professional journey, I've crafted 20+ compelling presentations. I invite you to delve into a selection of these projects below, each showcasing my ability to transform complex ideas into captivating narratives.