SAMSARA

LAVAGGI

MARKETING & BRANDING EXPERT WITH

GLOBAL AND CREATIVE SKILLESTS

linkedin Popular Social media icon
linkedin Popular Social media icon

Hello

👋🏼

I'm

Samsara Lavaggi

Marketing & Branding Expert

with Global and Creative Skillsets

A true global citizen with enriching experiences from eight different corners of the world. I'm a passionate storyteller and, as a top Master's graduate, I bring to the table 5+ of dynamic experience in marketing strategy, branding, market research, and creative design.

passion for creating memorable experiences.

My work is where art meets function, driven by a

view my resume

Let's Talk

About Me

It's a pleasure to meet you!

I'm a creative powerhouse with a diverse range of skills and passions, always striving to make a meaningful impact in the world. I thrive when surrounded by dynamic individuals and engaging in projects that stir emotions, create connections, and leave a lasting imprint.

My Big Four Traits

Adaptable Chameleon

My global adventures have shaped me into a resilient problem-solver.

I adapt to new environments with ease, constantly on the hunt for something new to learn.

Innovative

Imaginative Visionary

Creative

My analytical mind doesn't just see the world as it is, but imagines what it could be, constantly conjuring up unique solutions and transformative ideas for my projects.

Team Player

I champion collaboration. While capable of standing my ground independently, I thrive in the energy of a team. Building meaningful relationships is my forte, and

when it comes to my team, it's all in - I'm ride or die.

🫱🏽‍🫲🏼

I blend my innate creativity with design prowess to simplify complex narratives. This extends beyond mere design - it's about uncovering creative solutions and crafting compelling stories that resonate.

Dive into my portfolio and experience the creative energy I bring to the table.

Arrow in Circle Icon

Creative Storyteller

NOTE

I am more than a list of accomplishments or a catalog of skills - as we all are. So while my resume can provide an overview of my professional journey, I encourage you to read between the lines to see the enthusiastic, personable, and dedicated individual I truly am.

Experience

Concierge & Sales Intern

Sotheby’s | Saint Martin | 2017


Assisted agents in various aspects of the property market, including property showings and the creation of marketing materials. Played a key role in helping manage rental properties, contributing to tasks such as tenant communication, and coordinating maintenance services. Developed a better understanding of the real estate industry.

Marketing intern

GroupLunch | Luxembourg | 2018

Assuming versatile responsibilities to boost the company's growth, I conducted strategic market research, identified target customers, competitors, and prevailing trends. This comprehensive approach served as a significant catalyst to inform our marketing strategies and sharpen the company's competitive edge.

Head of Marketing

Foozo | Luxembourg | 2022 - PRESENT

As the inaugural Head of Marketing, I established a comprehensive marketing strategy and defined brand identity, I implemented innovative strategies, spearheaded a creative rebranding process, and coordinated product development efforts. My holistic approach ensured a consistent brand image and seamless integration of marketing initiatives with business objectives.

Agency Operational Manager

American Marketing Association UT | Tampa, Florida | 2020 - 2021

Led a robust 30-member student agency, I delivered impactful marketing solutions to local businesses, catalyzing brand growth, and fostering a reputation of excellence within the community. As a key contact, I coordinated teams to achieve client goals and translated complex deliverables into actionable marketing strategies.

Vice President of Partnerships

American Marketing Association UT | Tampa, Florida | 2020 - 2021

As a liaison in the marketing sphere, I championed partnership initiatives, nurtured sponsorship relationships, and propelled the organization's growth. My knack for creative brainstorming, designing persuasive proposals, and securing ongoing internships crafted a network of reciprocal opportunities for the student members of the university chapter.

First-Year Experience Student Peer Mentor

University of Tampa | Tampa, Florida | 2018 - 2021

As the student mentor, I taught BAC 101 and 102 to a class of 27 to 32 first-year college students. I provided pivotal support during their academic transition, sharing insights and guidance. I effectively navigated campus resources and boosted engagement in programs and activities by 20%, ensuring a smooth and enriching introduction to university life.

Digital Marketing Manager

Vital Marketing | Tampa, Florida | 2018 - 2019

Supported clients in enhancing their brand identity and online presence, I created and shared engaging multimedia content. With a focused approach to industry research, I crafted customized marketing portfolios, while also managing the social media presence of seven diverse brands, ensuring consistent and dynamic engagement across platforms.

Education

IE Business School

MASTERS

Corporate Marketing & Communication

2021 - 2022

Honor Roll

Voted Most Innovative & Creative

Won Best Final Project Award

University of Tampa

BACHELOR OF ARTS

International Business & Marketing

2016 - 2021

BACHELOR OF SCIENCE

International Studies & Political Economy

Skills

Creative Brainstorming

Copywriting

Public Relations

Graphic Design

Partnerships & Sponsorships

Market Research

Project Management

Branding

Marketing Strategy

Softwares

Rounded Rectangle Button 1
Rounded Rectangle Button 1

Canva

Microsoft Office

Tableau

Chat GPT

SPSS

Adobe Apps

Google Drive

Rounded Rectangle Button 1
canvalogo
Rounded Rectangle Button 1

Portfolio

Over the course of my academic and professional journey, I've crafted 20+ compelling presentations. I invite you to delve into a selection of these projects below, each showcasing my ability to transform complex ideas into captivating narratives.

PARTNERSHIP • BRAND STRATEGY & ACTIVATION

TINDER X COACHELLA SPONSORSHIP

A four-year sponsorship strategy proposal aimed at reshaping Tinder's image from a hookup platform to a hub for creating enduring, like-minded connections.

NETFLIX GAMING RESEARCH PROJECT

Exploring the potential of integrating video games into Netflix's offering, using primary and secondary research. This explores whether gaming could enhance audience engagement and subscriber growth.

MARKET RESEARCH • BUSINESS STRATEGY

MARKETING STRATEGY • BRAND ACTIVATION

SANTANDER IMC CAMPAIGN

A proposal, "Donde Quieras, Cuando Quieras" aimed at repositioning Santander as an innovative bank attuned to modern customers, by sparking fresh dialogue with the public.

RESEARCH • BRAND EQUITY & STRATEGY

APPLE BRAND IDENTITY

A research project on Apple's brand equity and strategy, aimed at identifying potential improvements from the customer's perspective, culminating with actionable solutions.

LE CLEARC BRIANT RESEARCH PROPOSAL

A research proposal for Leclerc Briant focused on redefining its brand and visual identity, leveraging insights from employees and targeting the key preferences of its spiritually-holistic, organic consumer base.

RESEARCH • BUSINESS STRATEGY • BRANDING

CONSULTANCY • BRANDING • PR

AMAZON EMPLOYER BRANDING PROJECT

A consulting proposal for Amazon Spain aimed at enhancing employer branding to align with their "Earth's Best Employer" vision. Introduced 'Fuel the Future,' a program designed to empower Spain's population.

CONSULTANCY • LOBBYING • PR

GOOGLE PR STRATEGY

A PR strategy outline for Google's stance in the EU Net Neutrality debates, presenting a plan to further corporate objectives in the legislative discussion through lobbying.

Let's Connect!

Mail Icon

samsaralavaggi@hotmail.com

Phone Icon Vector. Telephone Icon Symbol Isolated. Call Icon

(813) 694 - 6620

linkedin Popular Social media icon